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Event Details
Tom is unable to make the breakfast tomorrow due to an out-of-town assignment.
But the show will go on! The purpose of these breakfasts are to share ideas, problems and solutions with your peers. And as much as we would have loved some insight from Tom - it's the people in the room, your peers, that have great insight and experience too.
So, grab and coffee and a muffin before you sit down and get ready to share insight and find solutions to problems.
Make Your Marketing Mix Work
Tom Gee, Segment Manager Wall
Street Journal, will facilitate a discussion on choosing the right
marketing mix to achieve your strategic goals. How do you select the
right channels and what are your investment ratios? Peers will share
their best practices and make suggestions for sorting out today’s
complicated and overlapping media landscape.
About the
Facilitator:Tom Gee, Segment Manager Wall Street Journal, manages
strategy development and implementation for The Wall Street
Journal’s Corporate and Travel Amenity Divisions. He was formerly the
Communications Director for Marlin Leasing and a Marketing Manager for
Cendant Mortgage. See his complete profile:
http://www.linkedin.com/pub/tom-gee/3/a45/51a
Free event.
Attendees buy their own food/beverage. Open to members and non-members.
When & Where
Panera Bread
30 Park Avenue
Willow Grove,
PA 19090
Tuesday, August 3, 2010 from 7:30 AM to 8:30 AM (ET)
Add to my calendar
Hosted By
Business Marketing Association Philadelphia Chapter
http://www.bmaphilly.org
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision.
- Be the primary repository of the best in business-to-business marketing information and resources.
- Attract the best practitioners.
- Promote the best practices in the industry.
